Yahoo partners with IMS for operations in Spanish-speaking countries in Latin America

Combining data, technology and content, Yahoo delivers effective solutions to add value to advertisers in the region by helping them reach relevant audiences through the use of valuable information collected from more than 165 billion daily signals.

The top deals that IMS will provide as a Yahoo partner in Latin America include:

  • High-impact premium formats: includes Yahoo’s home page, as well as News, Sports, Finance and Lifestyle properties for branding and content marketing.
  • Video and Display: using Yahoo’s data set to reach relevant audiences on its sites, applications and third-party inventory.
  • Native advertising through Yahoo Gemini: access to the native advertising format to reach the target audience naturally in different devices.
  • Programmatic advertising through BrightRoll: driving automated shopping to connect with consumers across different formats and devices.

We are delighted to partner with IMS, a company with vast experience and sales leadership and deep understanding of the digital media environment in Latin America“, said Armando Rodriguez, vice-president of Yahoo for Latin America and the Hispanic market of the USA. “Latin America is an important market for Yahoo and we are committed to supporting our advertisers by offering advertising platforms and data to effectively meet their marketing goals“.

We are excited about partnering with Yahoo, a digital icon to serve the Spanish-speaking market in Latin America. The high-quality content and data-driven solutions the company offers are relevant to advertisers across the region“, said Gastón Taratuta, CEO, Founder and Partner of IMS.

Yahoo joins a select list of international brands represented by IMS, such as Twitch, EA, Vevo, Foursquare, Twitter, Waze, Spotify and LinkedIn.

About Yahoo

Yahoo focuses on making everyday habits an inspiring and fun experience through the search engine, communications and digital content solutions. By creating highly customized user experiences, Yahoo keeps people around the world connected to what matters most to them on all types of devices. Yahoo creates value for advertisers by connecting them with the public building their business using data, content, and technology. Yahoo is headquartered in Sunnyvale, California with offices in the Americas, Asia-Pacific, Europe, Middle East and Africa. For more information visit the press page ( or the corporate blog (

About IMS

IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television, is a leading digital communications and marketing company and partners with fast-growing businesses seeking to expand their markets in Latin America. IMS helps brands reach new levels of engagement and growth across the region through a unique ecosystem of business partnerships, creative solutions, and content management and media investment services. Leading brands like Twitch, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo and Waze have been working exclusively with IMS to strengthen their presence in Latin America.

IMS is headquartered in Miami and has offices in Brazil, Mexico, Argentina, Colombia, Costa Rica, Chile, Guatemala, Panama, Peru, Ecuador and Uruguay.

Media Contacts
Yahoo! Inc.
Suzanne Philion
+1 202-370-2024

Ana María Barragán Castro
IMS PR Manager
Skype: ana.barragan.ims