comScore study reports the monthly reach of Snapchat users between 13 and 17 years old in Argentina and Brazil

Latin America, October 15, 2018 – The results of a survey conducted by comScore, were made public this week. The survey, which ran during the month of March 2018, asked teenagers between 13 and 17 years of age in Argentina and Brazil about their mobile and desktop internet usage, and their relationship with Snapchat. Parental consent for all survey respondents was obtained prior to the survey.

The study found that 59 percent of all 13 to 17 year old internet users in Brazil are Snapchat users and 54 percent in Argentina.

The proprietary analysis provides additional information about internet behaviors, supplementing comScore’s flagship digital audience measurement solution, Media Metrix, reporting. The survey was completed for the purpose of identifying 13 to 17 year old internet user behavior trends in Argentina and Brazil.

"The survey carried out by comScore, the authority in measuring audiences across platforms, confirms that Snapchat is among the most influential networks for teenagers in the largest markets of Latin America,” said Gastón Taratuta, CEO of IMS. “Everyday, there are more brands who understand this and choose Snapchat to connect with their teenage audience. That’s why, at IMS we will continue to educate the market in the benefits of Snapchat, its media and audience formats."

“comScore’s mission is to provide the insights needed to help industry players make smarter business decisions across all platforms. As this study shows, emerging social networks like Snapchat occupy a large and growing role in teenagers’ everyday lives,” said Leónidas Rojas, Director of LATAM South Cone for comScore. “In this respect, analyzing teen audiences in Latin America helps companies like IMS demonstrate their value.”

About IMS

IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks, is a leading digital communications and marketing company which creates partnerships with rapidly developing businesses that seek to expand their markets. IMS helps advertiser brands reach new levels of attraction and grow through their exclusive ecosystem of commercial alliances, creative and content solutions, and media management and investment services. Leading organizations such as LinkedIn, Spotify, Foursquare, Twitter, Vevo, Twitch, EA Games, Yahoo, Snapchat and Waze have worked exclusively with IMS to strengthen their presence in Latin America, Europe and Asia. IMS has its headquarters in Miami and also has offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador, Uruguay, Spain, Italy, Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovenia, Slovakia and Ukraine, Indonesia and Malaysia.