Buenos Aires, July 23, 2018 – Unilever and IMS signed a commercial agreement in Argentina, to spread Unilever advertising messages through multiplatform campaigns and mainly in video format. The agreement will have an impact in Argentina, but it is considered a first step for a potential regional agreement that will expand throughout Latin America, where IMS manages applications such as Spotify, Snapchat, Warner, EA, Twitch, Twitter, Foursquare, Yahoo, and Linkedin.
Taking advantage of the advertising formats and benefits offered by digital platforms managed exclusively by IMS, Unilever will make communications to its audience focused on viewability, brand safety and reach on target.
"We are delighted with this agreement with Unilever, one of the largest advertisers in the industry, which is a new vote of confidence to IMS’ commitment to provide solutions to the demands advertisers seek for their advertising. This agreement is a genuine reflection of Unilever’s trust, together with that of its media agencies, on our ability to provide the safety of its brands messages, the desired reach and viewability for its communications, "said Gastón Taratuta, CEO of IMS.
Finally, Joaquin Schamber, Media Manager Strategy & Operations Latin America at Unilever commented, "Globally, we use the platforms that IMS represents in Latin America to enhance our brands communications, and in Argentina we see that the opportunities are very similar. Our next step will be to continue searching for opportunities in the region, where we know IMS platforms relevance to find our audiences.
The challenge and our priority continue to be to seek the safest environments for our brands, where transparency is our focus, through third-party verification.
About de IMS
IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks, is a leading digital communications and marketing company which creates partnerships with rapidly developing businesses that seek to expand their markets. IMS helps advertiser brands reach new levels of attraction and grow through their exclusive ecosystem of commercial alliances, creative and content solutions, and media management and investment services. Leading organizations such as LinkedIn, Spotify, Foursquare, Twitter, Vevo, Twitch, EA Games, Yahoo, Snapchat and Waze have worked exclusively with IMS to strengthen their presence in Latin America, Europe and Asia. IMS has its headquarters in Miami and has offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador, Uruguay, Spain, Italy, Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovenia, Slovakia and Ukraine, Indonesia and Malaysia.
For more information, visit www.imscorporate.com or contact marketing@www.imscorporate.com
Other news
comScore study reports the monthly reach of Snapchat users...
Study findings show Snapchat's reach for persons between the ages of 13 to 17 is 8MM in Brazil, and 2MM in Argentina.
Read More
IMS brought together global clients at its seventh edition...
The program also brought together executives from the most important digital advertising platforms like LinkedIn, Snapchat Pinterest, Twitter, Oath, [...]
Read More