Success Case: PAD School of Management of the University of Piura on LinkedIn
Through the format Sponsored Content Lead Gen Forms, PAD managed to acquire qualified leads for their business.
Through a personalized education and a humanistic approach, The School of Management of the University of Piura is dedicated to train competent and honest managers, with ethical values to help improve their decision-making process. It has 8 academic areas, which focus their activities towards each functional area of a company.
PAD School of Management wanted to impact students residing in Peru with specific information of the different educational programs they offer, in order to get qualified leads for their business.
SPONSORED CONTENT LEAD GEN FORMS
Through this type of announcement, PAD School of Management reached its target audience through the platform’s homepage, obtaining qualified leads for its business.
The announcements provided information on part-time MBAs, full-time MBAs and programs aimed to young people aiming education programs on management.
KEY FACTORS TO SUCCESS
USE OF LEAD GEN FORMS
The Ad format chosen was key in order to obtain leads and add them to their database with the possibility of interacting with them in future actions.
Based on the unique segmentation possibilities offered by LinkedIn, PAD School of Management reached their target audience with a precise and relevant message.
The effectiveness and creativity of the ad with the programs most relevant information, generated interest in the audience helping the brand’s objective: obtaining leads.