PERU

Through a personalized education and a humanistic approach, The School of Management of the University of Piura is dedicated to train competent and honest managers, with ethical values ​​to help improve their decision-making process. It has 8 academic areas, which focus their activities towards each functional area of ​​a company.

CHALLENGE
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PAD School of Management wanted to impact students residing in Peru with specific information of the different educational programs they offer, in order to get qualified leads for their business.

SOLUTION
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SPONSORED CONTENT LEAD GEN FORMS

Through this type of announcement, PAD School of Management reached its target audience through the platform’s homepage, obtaining qualified leads for its business.

The announcements provided information on part-time MBAs, full-time MBAs and programs aimed to young people aiming education programs on management.

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RESULTS
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451

QUALIFIED LEADS

328.753

IMPRESSIONS

1.50%

TOTAL ENGAGEMENT

1.10%

CTR

KEY FACTORS TO SUCCESS
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USE OF LEAD GEN FORMS

The Ad format chosen was key in order to obtain leads and add them to their database with the possibility of interacting with them in future actions.

ADEQUATE SEGMENTATION

Based on the unique segmentation possibilities offered by LinkedIn, PAD School of Management reached their target audience with a precise and relevant message.

MESSAGE SIMPLICITY

The effectiveness and creativity of the ad with the programs most relevant information, generated interest in the audience helping the brand’s objective: obtaining leads.