Mercado Libre used Snapchat to drive a 25% lift in Online Purchase Intent

Mexico City, May 14, 2018 – IMS Internet Media Services (IMS) and Snap Inc., creator of Snapchat, announce today the results of Mercado Libre’s campaign during el “Buen Fin” in Mexico. The multi-solution campaign allowed Snapchatters to discover the benefits of shopping in Mercado Libre during El Buen Fin, the annual nationwide shopping holiday in Mexico where major retailers extend their store hours and offer special promotions.

Mercado Libre hosts the largest online commerce and payments ecosystem in Latin America. The company has operations in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Guatemala, Honduras, Peru, Panama, Portugal, Uruguay and Venezuela.

Snapchat is an app created by Snap Inc. Over 190 million people use Snapchat every day to send pictures and videos to family and friends, watch Stories, and explore content from top publishers and around the world. Snapchat opens to the camera — to invite people to be creative and ‘talk with pictures’ — and its users are highly active:

1. On average, users spend over 30 minutes on the app each day.
2. On average, users create over 20 Snaps each day.
3. On average, more than 60% of daily users create Snaps each day.
4. Over 3 billion Snaps are created each day.

MercadoLibre’s campaign on Snapchat consisted of national filters with dynamic countdown technology and a series of Snap Ads that, successfully increased message association by 60% and a 25% increase in Online Purchase Intent.

The national filters creatives leveraged Snapchat’s smart count technology to dynamically update the hours left until the end of El Buen Fin. Creatively highlighting the benefits of online shopping, it successfully reached millions of Snapchatters in Mexico while driving a 60% increase in message association.

A series of Snap Ads showcased several consumers enjoying a relaxing shopping experience online in Mercado Libre – avoiding the common hassle of physical retail. Each Snap Ad highlighted a different benefit of purchasing online in Mercado Libre, from free shipping and better prices to purchase insurance and financing. Mercado Libre was able to drive users down the funnel and lifted online purchase intent by 25%.

“We are very happy with the results of our campaign in Snapchat. Through our Filter and Snap Ad, we exceeded the objective of increasing our brand’s awareness and association during El Buen Fin in Mexico. The platform’s media formats and the support we received from IMS to implement the campaign were key to understand the relevance of consistency and connection on our communications, and even drive our audience purchase interest” said Javier Fernández Morales, Performance Manager from MercadoLibre

For more information, go to www.imscorporate.com