Buenos Aires, February 2, 2016 – IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television Networks, is a leading digital communications and marketing enterprise and has a strong commitment with providing education for the communication and marketing industries in Latin America. The company launched, in 2015, its Certification Program associated to its exclusive commercial representations: Twitter, Waze, Spotify, eA, Vevo, LinkedIn, Foursquare and Swarm, among others.
The program aims to facilitate access to different advertising formats, offering alternatives to optimize segmentation tools in each platform and, through realistic campaign examples, demonstrate many alternatives to the development of businesses according to different brand interests, needs and goals.
Desde su lanzamiento en junio, hasta el pasado diciembre se registraron más de 5.290 profesionales latinoamericanos y más de 1.916 realizaron los diferentes cursos de certificación. Lo anterior se reflejó en un total de 9.839 certificaciones, en promedio 4.7 certificaciones por cada profesional capacitado.
In Colombia and Mexico, 70% of the professionals completed 6 or more of the 10 available certifications at the time. Chile was the country with the highest rate of users who completed all available certifications.
In 2015, IMS focused its efforts on certifying agency professionals and, in 2016, this will not be different with major brands with which the company works in the region. Besides, it will strengthen the scope for professionals in Brazil, through certifications and content in Portuguese.
The Certification program is part of the integrated education strategy for the Latin American industry, led by IMS. Throughout the year, IMS develops many industry events such training initiatives for each advertising platform as well as events in which, through presentations and case studies, tools that improve the business potential of the different advertising platforms represented by the company are offered. In 2015, 51 events were held across Latin America, reaching more than 4,700 professionals from brands and agencies in the region.
“To contribute for the certification of industry professionals concerning the platforms IMS represents is a sign of our continuing commitment with a market in exponential growth. It is fundamental to be updated and to know the best media to obtain consumer engagement. This commitment of ours began six years ago, through our IMS Executive Program, which currently takes place at the Stanford Business School, offering first-class training in Strategy and Marketing for senior executives at highly recognized companies in the region”, commented Gastón Taratuta, CEO and Founder of IMS.
In 2016, the seventh edition of the IMS Executive Program will be held at Stanford University. In the program, IMS invites CMOs and marketing directors from countries in Latin America so they can have access to a unique program, taught by acknowledged Stanford professors, who encourages users to develop innovative, strategic and non-traditional business alternatives. Guided visits to offices of the main platforms in Silicon Valley are offered during the program.
With more than 10 years of experience in digital marketing and communication, IMS has built partnerships with innovative platforms and brands throughout the world to offer innovative and avant-garde advertising tools with local and global impact for different companies and brands.
IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television, is a leading digital communications and marketing company that creates businesses with fast development businesses that are looking to expand their market in Latin America. IMS helps brands reach new levels of attraction and creator in the region through its unique ecosystem of business alliances, creative and content solutions, and media management and investment services. Leading brands like EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo and Waze have worked exclusively with IMS to strengthen their presence in Latin America.
IMS has offices in Brazil, Mexico, Argentina, Colombia, Costa Rica, Chile, Guatemala, Panama, Peru, Ecuador and Uruguay.y.
For more information, please, visit: www.imscorporate.com or contact:
Ana María Barragán Castro
IMS PR Manager