IMS Internet Media Services’ Certification Program reached more than 11,700 Latin American professionals in 2016

Buenos Aires, January 2017 – IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television Networks, is a leading digital communications and marketing enterprise and has a strong commitment with providing education for the communication and marketing industries in Latin America. The company invested in maintaining, through 2016, its Certification Program associated to its exclusive commercial representations:  Twitter, Waze, Spotify, eA, Vevo, LinkedIn, Foursquare and Twitch, among others.

The program aims to facilitate access to different advertising formats, offering alternatives to optimize segmentation tools in each platform and, through realistic campaign examples, demonstrate many alternatives to the development of businesses according to different brand interests, needs and goals.

Since its launch, more than 11,700 Latin American professionals have registered and more than 5,000 participated in different certification courses, resulting in 30,119 certifications – an average of 6 certifications for each trained professional. In Colombia and Mexico, 70% of the professionals completed 6 or more of the 10 available certifications at the time. Chile was the country with the highest rate of users who completed all available certifications.

IMS aimed its efforts at providing certification for professionals in agencies and the main advertising clients in the region.

The Certification program is part of the integrated education strategy for the Latin American industry, led by IMS. Throughout the year, IMS develops many industry events such training initiatives for each advertising platform as well as events in which, through presentations and case studies, tools that improve the business potential of the different advertising platforms represented by the company are offered.

In 2016, 55 events took place throughout Latin America, reaching more than 4,700 professional from advertising agencies and its clients through the region. “To contribute for the certification of industry professionals concerning the platforms IMS represents is a sign of our continuing commitment with a market in exponential growth.

It is fundamental to be updated and to know the best media to obtain consumer engagement. This commitment of ours began six years ago, through our IMS Executive Program, which currently takes place at the Stanford Business School, offering first-class training in Strategy and Marketing for senior executives at highly recognized companies in the region”, commented Gastón Taratuta, CEO and Founder of IMS.

In 2017, the seventh edition of the IMS Executive Program at Stanford University will be offered. In the program, IMS invites CMOs and marketing directors from countries in Latin America so they can have access to a unique program, taught by acknowledged Stanford professors.

Guided visits to offices of the main platforms in Silicon Valley are offered during the program. With more than 10 years of experience in digital marketing and communication, IMS has built partnerships with innovative platforms and brands throughout the world to offer innovative and avant-garde advertising tools with local and global impact for different companies and brands.

About IMS

IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television Networks, is a leading digital communications and marketing enterprise that builds partnerships with rapidly developing businesses seeking to expand their market in Latin America.

IMS helps brands reach new levels of attraction and grow in the region through its unique ecosystem of business alliances, creative and content solutions, and media management and investment services.

Brands such as Twitch, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo, Snapchat and Waze have worked exclusively with IMS to strengthen their presence in Latin America. IMS is headquartered in Miami and also has offices in Brazil, Mexico, Argentina, Colombia, Costa Rica, Chile, Guatemala, Panama, Peru, Ecuador and Uruguay.