IMS announces Enor Paiano as the Senior Vice President of Sales Partnership in Latin America

“I had the pleasure of meeting Enor 15 years ago at UOL and I think he is one of the most experienced officers in the industry and an ethical and complete professional. Certainly Enor will add significant value to our company, both in Brazil and in other countries where we operate; educating and developing a base of more than 1,500 advertisers with which IMS works”, said Gastón Taratuta, CEO and Founder of IMS.

Enor Paiano takes his office at IMS after working since 1996 at UOL, one of the largest Brazilian content and Internet services company, with a huge experience in digital content, as Director of Advertising Sales and previous experience in business development.

Paiano will report himself directly to Gastón Taratuta. As Senior Vice-President of Sales Partnerships, his challenge is to build solid sales teams with their corresponding infrastructure. He will IMS lead sales teams dedicated to each of the exclusive commercial representations in Latin America, such as Waze, Spotify, LinkedIn, iAd, Foursquare, Crackle, Vevo and other commercial representations that the company will add in the future, except for the IMS Social team, which is led by Jaime Guerra, who will continue reporting to Maren Lau, CMO & Partner, IMS.

“I am proud and honored to join IMS, the organization of which I witnessed 10 years ago, while I was an officer at UOL. I was lucky to watch the spectacular growth and consolidation of IMS and the diversification of its business in Latin America. Today, I take the challenge to keep up with Gastón and his team in this new stage. Being part of the company means to expand my horizons, and not only focus on the Brazilian market, the digital and media environment about which I understand quite well, but also dedicate myself to learn about the region and monitor the opportunities for growth and expansion in Latin America”, said Enor Paiano, Senior Vice-President of Sales Partnership, IMS.

About Enor Paiano

Enor Paiano is a journalist graduated from PUC-SP (Pontifical Catholic University of São Paulo). He also has an MBA Certificate from University of São Paulo (USP). He has also attended a Business program at the Stanford University Graduate School of Business. He has been a professor at PUC, in the Media Studies program, for 16 years now.

About IMS

IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television, is a leading communications and digital marketing firm that creates partnerships with fastest-growing companies seeking to expand their market in Latin America. IMS helps brands reach new levels of attraction and  grow in the region, through its unique ecosystem of business partnerships, creative and content solutions and media management and investment services. Leading brands such as Apple, Crackle, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo and Waze have been working exclusively with IMS to strengthen their presence in Latin America.

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Ana María Barragán Castro
IMS-PR Manager