ComScore, in partnership with IMS Research, announces a new study on digital video audience in Latin America

Buenos Aires, February 2, 2016 – IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television Networks, is a leading digital communications and marketing enterprise and has a strong commitment with providing education for the communication and marketing industries in Latin America. The company launched, in 2015, its Certification Program associated to its exclusive commercial representations: Twitter, Waze, Spotify, eA, Vevo, LinkedIn, Foursquare and Swarm, among others.

The study, carried out by comScore, gathered information about users in Brazil, Mexico, Argentina, Colombia, Chile and Peru who accessed digital video content from June to August 2015. Several aspects of digital video consumption were analyzed, including the viewers’ profiles, types of devices used, time spent in the media, type of content seen and behavior in relation to video advertising.

“85% of digital consumers in these markets watch digital videos every month, what opens up a lot of opportunities for content owners and brands to interact with this public through a large number of devices”, said Mark Christensen, Director, comScore. “Following the successful publication of the study ‘IMS Mobile in LatAm’ earlier this year, we joined our efforts again to analyze the digital video audience in our market. These insights are of great impact and help us to better serve our customers and the industry”.

“We are very proud to introduce this new study jointly with comScore”, said Gastón Taratuta, CEO and Founder of IMS. “Understanding how consumers interact with the different digital video platforms is critical information to help our customers maximize the potential of digital video. We reached more than 70 million users in the area through platforms marketed by IMS, what makes studies like this one something invaluable to help our customers better understand and engage with their local customers.”

Some of the key findings of the study “IMS Video in LatAm” include the following:


  • 36% of Latin Americans watch videos out of their homes and 14% watch videos on the go.
  • Smartphones are the main devices used to watch digital video content.
  • Movies, TV series and music are the contents most commonly consumed and preferred for Latin Americans.
  • Latin Americans spend a total of 13.2 hours per week watching digital videos.

To download the study “IMS Video in LatAm”, please click aquí or contact us.

About comScore

Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in media measurement and analytics that makes audiences and advertising more valuable. We help buyers and media sellers understand and make decisions based on how consumers use different media such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, find out if their advertising is effective and access data where they need it and need it. To learn more, please visit

About IMS

IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television, is a leading communications and digital marketing firm that creates partnerships with fastest-growing companies seeking to expand their market in Latin America. IMS helps brands reach new levels of attraction and grow in the region, through its unique ecosystem of business partnerships, creative and content solutions and media management and investment services. Leading brands such as Apple, Crackle, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo and Waze have been working exclusively with IMS to strengthen their presence in Latin America.

IMS is headquartered in Miami and has offices in Brazil, Mexico, Argentina, Colombia, Costa Rica, Chile, Guatemala, Panama, Peru, Ecuador and Uruguay.

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