Case Study: La Crianza on Spotify
Learn how the leading food brand in Chile reckoned the excitement around Lollapalooza on their super-interactive and personalized “Sabor en vivo” experience.
Maximize the sponsorship of the Lollapalooza music festival by integrating two of the audience biggest passions: music and flavors.
Spotify users registered on a microsite and selected their favorite food and bands participarting on the festival. Based on their responses, they received a personalized playlist that can be shared on their social media platforms and, in addition, they participated in a raffle for tickets to attend the festival.
KEY TO SUCCESS
USING THE AD PAGE
The interactive feature of the API was key for the engagement rate obtained during the campaign.
SPOTIFY STREAMING INTELLIGENCE
Based on Spotify’s data history, users with different musical genres prefferences, recieved personalized content.
AMPLIFICATION OF THE CAMPAIGN IN OTHER PLATFORMS
More than 20,000 people shared their playlists on their Twitter and Facebook profiles.