Advertisers are leveraging on Augmented Reality to bring Colombia’s soccer passion to Snapchat in time for World Cup

Bogota, June 13th, 2018IMS Internet Media Services (IMS) and Snap Inc., creator of Snapchat, are partnering with several brands in Colombia, including Claro and P&G’s Head and Shoulders, to let local users live their passion for the World Cup. Colombian Snapchatters will be able to showcase their support for the national team through a suite of fun augmented reality (AR) experiences.

Snapchat is a great way to reach highly engaged users interested in the World Cup. Creative Snapchat ads can complement sport experiences by reaching an audience that’s willing to engage and learn more. Globally, Snapchat users average over 30 minutes on the app daily and send 3 billion Snaps a day.

According to a recent study, Snapchatters feel a strong connection to sports:

Consequently, together with some of the most relevant advertisers in the market, IMS and Snapchat are launching select Sponsored AR Lenses for the World Cup. These AR experiences include taking a selfie with James Rodriguez anywhere you are, thanks to Claro; and taking Head & Shoulder’s challenge to change your hairstyle in AR to support the Colombian national team.

"Soccer fans are passionate and creative. If you’re an advertiser that wants to reach a highly engaged audience interested in not only the games, but also the unique melting pot of cultures on display, Snapchat is an opportunity you don’t want to miss” said Gaston Taratuta IMS CEO and Founder.

Many other advertisers will be promoting their brands through interactive Augmented Reality experiences on Snapchat during the Russia World Cup, check the app for updated Lenses!

About Snapchat:

Snap Inc. in a camera company. Over 190 million people use Snapchat every day — to express themselves with family and friends, watch Stories, explore content from top publishers and creators and more. The app opens to the camera to invite our community to be creative and ‘talk with pictures.’ More than 60% of daily Snapchatters now create Snaps with our camera every day and spend on average over 30 minutes on the app daily.

About IMS

IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks, is a leading digital communications and marketing company which creates partnerships with rapidly developing businesses that seek to expand their markets. IMS helps advertiser brands reach new levels of attraction and grow through their exclusive ecosystem of commercial alliances, creative and content solutions, and media management and investment services. Leading organizations such as LinkedIn, Spotify, Foursquare, Twitter, Vevo, Twitch, EA Games, Yahoo, Snapchat and Waze have worked exclusively with IMS to strengthen their presence in Latin America, Europe and Asia. IMS has its headquarters in Miami and also has offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador, Uruguay, Spain, Italy, Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovenia, Slovakia and Ukraine, Indonesia and Malaysia.