IMS Mobile in LatAm Study
The 2016 edition of the study that analyzes the behavior of LatAm users when it comes to mobile devices and applications: with accurate data and thorough analysis, it is a key material for decision makers and industry executives, endorsed by comScore.
Key findings :
9/10 Latin American users connected to the Internet have a smartphone
3.76 hours a week is the time Latin American mobile users spend connected to the Internet, vs. 7.6 hours watching TV.
76% is the potential reach of IMS portfolio.