Research

As leaders on the Digital Industry, we collect, study and interpret market data to share the most relevant findings and insights

IMS Mobile in LatAm Study

Second Edition

The 2016 edition of the study that analyzes the behavior of LatAm users when it comes to mobile devices and applications: with accurate data and thorough analysis, it is a key material for decision makers and industry executives, endorsed by comScore.

Key findings : 

9/10 Latin American users connected to the Internet have a smartphone

3.76 hours a week is the time Latin American mobile users spend connected to the Internet, vs. 7.6 hours watching TV.

76% is the potential reach of IMS portfolio.

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IMS Video Study in LatAm

IMS presents the first measurement report on the behavior of Latin American video viewers across all currently available platforms and devices.

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IMS Mobile in LatAm Study

Together with the expert platform in digital measurement, comScore, IMS launches the first edition of the study that analyzes the behavior of Latin American users of mobile devices.

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