Crackle and IMS partner for exclusive advertising trading in Latin America

IMS will be responsible for managing the advertising suite of Crackle and providing advertising options inserted into the contents of the multiplatform entertainment network in Latin America.

“The digital entertainment market in Latin America is growing exponentially each year and Crackle is in the forefront of this process. Crackle is a fantastic choice for advertisers seeking a video offering of high quality and it is the reason why we are incorporating it to our wide of premium brands”, said Daniel Alonso, Vice-President, Business Development, IMS.

“By offering a selected range of movies and TV series through the main mobile devices, on a superior platform, Crackle has built a large and loyal audience throughout Latin America, a particularly attractive region for advertisers. IMS’ experience in the market and its relationship with advertisers will enhance our ability to provide every customer new ways to connect with our loyal users”, said Irving Plonskier, Senior VP and General Manager of Ad Sales in Latin America to Sony Pictures Television Networks.

Crackle, Inc.,

a Sony Pictures Television company, is the destination for video on demand with major advertising in Latin America, providing entertainment content produced in Hollywood, including movies, TV shows and original series. The content is available in Spanish, Portuguese and English and covers several genres, including action, comedy, crime, horror and science fiction. Crackle can be easily accessed on every screen without subscription or log-in. Available in 18 Latin American countries, including Mexico and Brazil, it has an impressive audience, both in homes and “on the go” through a broad, robust and mobile distribution network.

IMS is a leading company in digital marketing and communication, which partners with dynamic companies seeking to expand its business in Latin America. IMS works to help brands achieve high levels of engagement and growth in the region, through its ecosystem of exclusive trade associations and offer of creative solutions and content, media and investment management services.

About Sony
Sony Pictures Television, a Sony Pictures Entertainment company, is one of the leading content providers in the television industry. Produces and distributes programming in all genres, worldwide and for a multitude of platforms. In addition to one of the industry’s largest libraries of award-winning feature films, shows and television formats, Sony Pictures Television (SPT) has a programming offering including top rated dramas of the day and game shows, renowned out-of-network series , Original, animated series and critically acclaimed primetime dramas, comedies and movies for television. In addition to its US production activity, SPT has 19 wholly owned or joint production companies in 13 countries and also has offices in 31 countries. Worldwide portfolio SPT television networks includes 148 RSS feeds available in 178 countries, reaching more than 1.2 billion households worldwide. SPT also creates original content and high quality video website manager SPE, Crackle. In addition, SPT owns the US-based production company Embassy Row and owns a portion of the Game Show Network (GSN) cable channel and the US national media sales company. ITN Networks, Inc. advertiser seamless pipe sales is one of the leading national advertising sales companies and is responsible for the commercial inventory of the syndicated SPT series as well as the rural media group and

About IMS

IMS Internet Media Services (IMS) is a leading digital marketing and communications company that partners with dynamic business to expand its activities in Latin America. IMS works to help brands reach high levels of commitment and growth in the region through a unique ecosystem of business associations, creative solutions and media management, investment and content services, providing consistent results-oriented solutions.

Leading brands such as Apple, Twitter, Waze, LinkedIn, Foursquare, Spotify and Crackle have exclusive partnerships with IMS to strengthen their presence in Latin America.

IMS holds close relationship with hundreds of brands and agencies throughout the region, a diverse market in which the experience of its employees is disseminated. IMS is headquartered in Miami and has offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Uruguay and Ecuador.

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