IMS enables brands to reach new levels of attraction and grow through their exclusive ecosystem of commercial alliances, creative solutions, media management and investment services. IMS exclusively represents leading global platforms such as LinkedIn, Twitter, Warner Music, Twitch, EA Games and Snapchat. These partnerships further strengthen IMS’s presence in Latin America. Headquartered in Miami, IMS has additional offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador, Uruguay, Spain and Italy. Furthermore, the Aleph’s portfolio companies exclusively represent over 20 major global platforms in more than 50 markets worldwide.
Internet Media Services
Connecting Silicon Valley with fast-growing markets.
Gastón Taratuta founds IMS. One office, 3 employees and a clear goal: providing flexible, deep, result-oriented solutions.
IMS creates its own AdNetwork and enters the Brazilian market.
Offices are opened in Mexico City and Santiago de Chile. At the same time, IMS commits to educate the market by co-hosting the LatAm Media Festival and creating the IMS Executive Program at Stanford University, its executive education program that gathers regional industry leaders.
IMS starts building links with Silicon Valley by becoming Netflix’s digital agency for LatAm.
IMS launches Twitter’s advertising products suite in Latin America. As exclusive business partner in the region, IMS has dedicated sales teams in 15 countries and educates the market through events, clinics and success cases.
With the addition of new key business partners, such as Waze and Spotify, IMS reinforces its position. It also partners with the sports network beIN SPORTS and takes on the responsibilities of managing and selling the advertising suite available for the channels beIN SPORTS, beIN SPORTS in Spanish and beIN SPORTS Play.
The Company has over 200 employees, and grows its presence in the media.
IMS starts representing two new vehicles: Foursquare and LinkedIn. Thus, IMS value proposal becomes stronger, with an unbeatable portfolio of solutions for agencies and brands to engage with their audiences.
In this same year, two creative agencies are added to the IMS Group: Social Snack, in Buenos Aires, and Garage, in São Paulo. Both teams offer advertisers the possibility of generating ad hoc content to lead solid campaigns developed on the platforms.
Since 2015, IMS is part of a joint venture with Sony Pictures Television Networks. This has been an unprecedented deal in the industry of advertising, marketing and media in Latin America.
Three additional business representations are added, and IMS’s position is consolidated as one of the most influential digital market players in the region: Vevo – the world’s largest video platform, Crackle – the most important on-demand video platform with ads in Latin America, owned by Sony Pictures Television, and iAD – Apple’s advertising platform.
Additionally, EA-Publisher, the top publisher of video games in the world, joins our platform.
Snapchat, the world’s leading camera app which redefined how we communicate and express ourselves, trusted IMS to introduce its business services throughout LatAm.
IMS grows in the Gaming Advertising market with the incorporation of Twitch, the largest streaming platform for and by the gamer community.
This year also sees the partnership between IMS and Yahoo!, one of the founders of Internet, come to life to market Yahoo!’s advertising products, native formats and audience and programmatic inventory acquisition solutions.
IMS reaches agreement to acquire majority stake in Httpool, one of the largest digital marketing and ad sales companies in the industry. This new partnership will broaden its operation supporting more than 6000 agencies and 5000 brands worldwide, and exclusively representing Twitter, LinkedIn and Spotify, across 30 countries in Latin America, Central and Eastern Europe, and the Asia Pacific regions.
IMS integrates Warner Music Group’s commercial representation, the most prominent and successful family of labels in the history of music. This new partnership enhances IMS digital video offering for advertisers.
IMS conducted IMS Executive Program 7th edition at Singularity University, an environment of education, networking, new trends development and knowledge exchange among digital industry leading company’s global executives.
Today, IMS has more than 600 employees in USA-Miami, Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador, Uruguay, Spain, Italy, Austria, Switzerland, Russia, India, Hong Kong, Poland, Estonia, Latvia, Lithuania, Bosnia and Herzegovina, Bulgaria , Czech Republic, Croatia, Greece, Hungary, Macedonia, Romania, Serbia, Slovenia, Slovakia and Ukraine, Indonesia and Malaysia.
Gastón Taratuta offers his expertise in media, marketing and digital technology for the creation of solutions for global clients that want to develop their businesses throughout Latin America. Renowned expert in the digital marketing world, he was the President of International Operations for Universo Online in Miami, the largest ISP and web content company in Brazil. On Feb. 5, 2005, he founded IMS Internet Media Services (IMS), the largest digital marketing and media company today.
Gastón earned a Bachelor’s degree in Marketing from Fundación Altos Estudios en Buenos Aires, and a Bachelor’s degree as well as a Master’s in Business Administration from Florida International University. He is based in IMS Miami.
Partner & CEO
As CEO, Ignacio is responsible for overseeing the daily operations and development of new income opportunities for the Company. Ignacio joined IMS after having worked for eleven years at MercadoLibre, the only Latin America publicly held company in NASDAQ. He held various executive positions in the areas of sales, marketing, and business development. Prior to that, he had worked for McKinsey and Co.
Ignacio has an MBA from the Stanford Graduate School of Business, and two undergraduate degrees, both summa cum laude – Business Administration and Public Accounting from PUC-Argentina. He is based in IMS Miami.
Partner & Chief Trade Officer
Mariano has twenty years of experience in leading media agencies such as Universal McCann, Agulla & Baccetti (Lowe) and, more recently, MediaCom, where he was the CEO for Latin America. Mariano’s experience in key customer development and growing presence in Latin America includes working with global brands such as Citibank, Danone, MasterCard, Renault, Levi’s, General Motors, and so forth. Mariano obtained his degree in Business Administration from PUC-Argentina, and he has been invited to lecture in various marketing and advertising courses in Latin America, USA and Europe. Mariano carries out his activities from the IMS offices in Miami.
Partner & VP Offline Media
Bruno is a partner and Offline Media VP at IMS. He was responsible for opening IMS offices in Uruguay in 2007, where most of the IMS Offline team is currently located. In addition to managing this team, Bruno manages IMS publisher contracts and develops new businesses with media agencies throughout Latin America. Previously, Bruno had worked as a Business Development Manager at UOL, where he was in charge of developing online strategies for the Latin American market. He also worked at Oki Latin American Divisions, a global VOIP company, where he was responsible for distribution channels in Mexico and other Latin American markets. Bruno obtained a degree from the University of the Republic in Uruguay and is based in IMS Miami.
Partner & CFO
Juan Manuel has been in charge of developing and applying IMS financial management strategy, contributing to the achievement of our goals. Juan Manuel came to the Company after a long and remarkable career in prominent companies such as UOL International, Telmex, Claro, Personal and Ernst and Young. He has an MBA from the IAE Business School, the Management and Business School of Austral University in Argentina, and a Bachelor’s degree in Business Administration from the University of Belgrano in Argentina. He also has taken post-graduate courses at Harvard Business School and Wharton Business School. He works at the IMS offices in Buenos Aires.
Sr. Global Marketing & Product Director
With over 15 years of experience in communication strategy & marketing, previously to joining IMS, Maria Fernanda was Media & Connections Manager at Coca-Cola Argentina. She was responsible for end to end communication strategy and media buying for the complete local portfolio, that includes more than 16 brands. Previously, she spent 4 years at Coca-Cola Brazil and was part of the first Real-Time Marketing Global Team, leading prominent projects such as FIFA World Cup 2014 and 2016 Olympics. Formerly, she also worked at Clarin (Grupo agea), Wunderman for DIAGEO regional account, NOKIA networks, and UOL Sinectis.
SVP Sales LatAm
Cristian Cores is SVP Sales LatAm at IMS since April 2019, as such he is responsible for the sales and operations teams in the region and accountable for the overall performance in revenue and bottom line for the sales organization. He joined IMS in 2017 as VP Partner Manager for Twitter leading the Twitter teams. Previously, he was Director for the Branding business at Facebook Argentina, responsible for the CPG, Automotive, Technology, Telecommunications, Media and Entertainment and Government business.
Cristian has a 15-year career in Marketing at Unilever and Coca-Cola where he has performed in various local, regional and global roles. He holds an academic degree in Business Administration at the University of San Andres where he also held a Postgraduate Diploma in Digital Business (MIND) and then an MBA from IAE Argentina. In addition, Cristian is a professor at the University of San Andres where he directs the program of Business Strategy in Social Media that is part of the Master in Business Technology and Communication.
Business Development Director
Pamela has formed part of IMS since 2009 playing a key role in corporate development, as well as positioning IMS in the region. She also managed the digital advertising for Netflix Latin America. Pamela currently leads all new business opportunities for the Latin American market and is responsible for the negotiation and execution of new partnerships both internally within the company as well as the launch in each market. She led the negotiation of the exclusive representation of Tik Tok in Spain and ABM in Latin America. She also manages the IMS business in Central America.
Pamela holds a bachelor’s degree in advertising and psychology, as well as an MBA from Babson College.
1441 Brickell Ave, Suite 1530
Miami, Florida, USA
Phone: +1 305-379-8222
1515 Echeverría St , 11 Floor.
Autonomous City of Buenos Aires, Argentina
Phone: +54 11-4785-7007
Rua Professor Atílio Innocenti, 165 – Itaim Bibi
+ 55 11 98584-1137
Bosque de Radiatas 44 floor 5
Col. Bosques de las Lomas
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Torre de las Américas Building, Tower C, 25th floor
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