Today, IMS Internet Media Services (IMS) and Vevo announced that they will partner to bring Vevo advertising opportunities to Latin American businesses. IMS, the leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into Latin America, will be Vevo’s advertising representative in Latin America.
Vevo is the world’s leading all-premium music video and entertainment platform with over 11 billion monthly views globally. Vevo has enlisted IMS to help the company expand its advertising opportunities in Latin America and educate advertisers on how best to connect with consumers in Spanish-speaking Latin America, including Mexico, Chile, Argentina, Colombia and Peru.
“Music videos are a big part of digital Latin America and Vevo is at the forefront of this,” says Gastón Taratuta, CEO and Founder of IMS. “As the number one music site in the world, Vevo has the exceptional ability to reach and engage Latin Americans in new ways, both locally and globally.”
IMS and ComScore’s Mobile in LatAm Study revealed that two thirds of mobile users in Latin America already know Vevo and over half of Vevo mobile users consider it important in their daily use. Additionally, according to IAB’s “Mobile Video 2015, A Global Perspective,” music videos are the preferred form of video content on mobile in Latin America. The Latin American consumer is increasingly connected and dominates technology representing an excellent opportunity for digital advertising. The digital ad sales outlook for Latin America is poised for double-digit growth over the next five years.
“Vevo’s viewership in Latin America and Mexico is continuing to grow remarkably year on year, especially in Mexico, which is now Vevo’s second largest market in terms of views – something that is very exciting for us to see,” says Nic Jones, Executive Vice President International, Vevo. “Out of Vevo’s 11 billion monthly views in June, 1.4 billion came from Mexico alone. There’s immense potential for Vevo in Mexico and other Latin American countries, and we’re excited for IMS to help us better communicate with advertisers locally, and across Latin America.”
Latin American advertisers will have the exclusive opportunity to target Vevo viewers through contextual targeting, music genre, and artist targeting, among other segmentation variables. Additionally, Vevo Originals, which follow the careers of emerging artists, offers brand integration opportunities on a local level.
This partnership between IMS and Vevo adds to IMS´s ongoing initiatives to bring new opportunities to the advertising market, facilitating new ways for brands to engage with their audiences. Vevo and IMS look forward to working together with businesses and consumers in Latin America, to help bring valuable messages to the digital consumers.
Vevo is the world’s leading all-premium music video and entertainment platform with over 11billion monthly views globally. Vevo brings a library of 150,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who love music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 1,100 brand marketers around the globe since its launch in 2009.
IMS Internet Media Services (IMS) is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Apple, Crackle, Foursquare, LinkedIn, Spotify, Twitter, Vevo and Waze have partnered exclusively with IMS to strengthen their presence in Latin America. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panamá, Peru, Ecuador, Guatemala, Costa Rica and Uruguay. www.imscorporate.com