Top Latin American Media Executives Attend IMS Executive Program at Stanford University

September 9, 2014 by admin

IMS, the leading digital marketing services firm for fast-moving companies seeking to expand to Latin America, gears up for its fourth annual Executive Program at the Stanford Graduate School of Business, bringing together leading media and marketing executives from across Latin America.


For many companies, the path towards international expansion is not an easy one. Fast growing companies with disruptive technology such as LinkedIn, Netflix, Waze, Spotify, Foursquare and Twitter have relied on IMS to be their coach in tapping into the lucrative markets of consumers or business buyers in rapidly expanding Latin America.


IMS has been working with leading media firms throughout Latin America for years. This week IMS participants will gather for a custom executive program developed by Stanford Graduate School of Business. For IMS, the program aims to engage Latin American key thinkers and decision makers in lively debate and inspired innovation. Over the four-day course, attendees will be guided by some of Stanford University’s best minds, who teach cutting edge frameworks and ideas to current and future business leaders.


Baba Shiv, Professor of Marketing at Stanford Graduate School of Business, and Gastón Taratuta, CEO of IMS Corporate, have worked to shape content reflective of the innovation of Silicon Valley, while simultaneously embracing the rich and varied media channels and marketing practices of Latin America. Together, they take this experience and their connections and apply it to help leading technology companies enter the market effectively.


“You get the opportunity to taste what Stanford University is all about” said last year´s participant Alejandro Rosado, Regional Associate Strategy Director at Starcom, “and you can learn what people in the region are going through so that we can help each other.”


The custom IMS Executive Program at Stanford is tailored around a combination of highly interactive classroom sessions, case discussions and small group exercises, with a strong focus on marketing. Last year, the event attracted 65 executives and senior managers from the Latin American region. This year, participants include executives from companies such as Coca-Cola, Nestlé, Pepsi, Visa, and Starbucks.


The course serves as a learning experience for fast-moving businesses on how to step into the vastly lucrative untapped markets in Latin America, as well as an opportunity for Latin American companies to learn from Silicon Valley’s tech-savvy thinkers and developers. Last year’s program participant Edgardo Tettamanti, SVP Marketing at MasterCard, said, “This is a huge opportunity to step aside for a moment, from the day by day business and focus on what is really important. Education and inspiration.”