IMS Mobile understands the always-on dynamic of the Mobile channel
In Latin America, there are nearly more mobile phones than people – with many countries exceeding one mobile phone per capita. As the regional partner for Waze, one of the world’s leading mobile applications, IMS Mobile understands the always-on dynamic of this channel. We partner with brands to engage audience’s attention via the second screen. And we resolve the complexities of mobile investment – from mobile landing sites to app development, mobile-specific media, and more. Please contact us to see how IMS Mobile may best address your needs.
Waze to go
Waze, the award-winning free traffic and navigation mobile app, selected IMS Mobile to expand its reach into Latin America. At the crux of SoLoMo (social, local, mobile), Waze aggregates community-based feedback to deliver real-time solutions to local traffic. IMS Mobile helps brands reach these engaged users to deliver unique mobile advertising experiences.
IMS Mobile helps brands become, well, mobile. We understand that going mobile is not simply a matter of re-sizing ads but requires mobile-specific thinking. Our team brings this knowledge to define specific strategies, develop mobile landing sites, create content optimized for cellular screens, and more.
In addition to Waze, IMS Mobile offers an array of media solutions, from performance to premium branding. We’ve deployed campaigns across the region, and know how formats, devices, even carriers vary from country to country. Our team works with clients to define audiences and reach, and to implement and manage campaigns to ensure mobile success.
What we do:
- Mobile performance advertising
- Mobile social content, advertising, and integrations
- Mobile premium branding advertising
- Mobile development, including apps and landings