IMS Media Services are multi-platform and multi-channel.
We are as comfortable with always-on digital as we are with offline. We plan premium brand experiences and drive performance marketing. Our dedicated social and mobile teams were created in response to LatAm’s high engagements in these areas. We manage both media buying and representation, but keep them strictly independent of each other - one division as adept at investing and deploying media-agnostic dollars as the other is at commercializing and monetizing specific advertising products. And as media evolves, we are at its forefront – partnering with leading third party platforms to integrate programmatic buying, data-enhanced audience segmentation, and much more.
As one of the largest media buyers in LatAm, our significant media expertise and pricing knowledge brings strategic value to our partners. Our media agnostic planning is supported by powerful research tools. And our continued focus on campaign management, optimization, and client service ensures desired delivery and results.
Our offering includes digital and offline across the following channels:
- Online Video
- Out of Home
We utilize several options to achieve our partners’ goals, including:
- Premium site selection
- Category segmentation
- Audience segmentation
- Behavioral targeting
- Platform selection
- Social sharing
- Content development
- ROI assessments
- Web and application development
- Customized market research