Given our extensive experience in the industry, we have come to identify and anticipate needs of our clients, which go beyond the purchase of print and online media. Accordingly, IMS has broadened its services over the years to offer a comprehensive range of resources, from a performance-based platform to an event where industry influencers can share insights, challenges and experiences. IMS continues at the forefront of thought leadership and innovation, expanding its offerings to become the premier multi-service partner on whom clients rely when planning and implementing a campaign.

Adnetwork.net is a performance-based platform with bidding technology for local and international online advertisers with global and/or specific targets. Our platform is able to maximize the budget of any client and generate results from the specific source desired. AdNetwork.net targeting is not only based on IP, age and gender, but also on retargeting and behavioral metrics, providing more efficient, focused results.

Advertisers have full control over sections, categories and websites. They can also choose how to spend their budget (cpc, cpl, cpm), and the price they want to pay. Real-time, dynamic pricing takes into account not just quantity, but quality of results, maximizing ROI for clients. Publishers are easily able to monetize their local and international inventory through a simple creation of their publisher account.

Adnetwork.net also offers Nextlide.com, a spider link for bloggers and webmasters around the globe. In four easy steps, any blogger or webmaster can place exclusive offers on his or her website with no interference, getting full control over type of advertisers, products, categories and creatives. Nextlide.com is a fast and easy way to generate profit from any website.

For more information visit www.adnetwork.net

Premium Advertising Platform (PAP) is an online platform created by IMS that allows clients to reach their consumers via the most important international sites. Clients can choose to advertise in a specific category (such as Business, Sports, Finance, Technology, among others), in a certain number of sites within a category, or on a specific site. Sites include NYT, Wall Street Journal, Forbes, Cosmopolitan, and more, all with vast amount of available inventory in each country.

The Next Generation of the Internet Economy is the leading pan regional event for online advertising targeting Latin America. IMS has organized this event for the past couple of years and last year’s event was a success with more than 300 participants from top agencies, publishers and clients. Executives from companies including Diageo, Dior, Kraft, Starbucks, Welch Alynn, Nextel, FedEx, Burger King, Pioneer, Oracle, Sun Microsystems, Sony Electronics, Richemont-Cartier, Nokia, Volkswagen, Mattel, Royal Caribbean, Starwood, HBO, Hilton Hotels, Pepsi, Samsung Electronics, Colgate-Palmolive were present during last year’s event. Keynote speakers were Chris Anderson, editor-in-chief of Wired Magazine and author of the Search, John Battelle. Panel discussions included: how data changes markets; the state of the industry; how TV players are converging in the digital space; what clients expect from online; the agency perspective; behavioral targeting; building brands online and Web 2.0.

For more information on last year’s event, visit www.interneteconomyv3.com

Visit IMS Executive Digital Forum 2010: www.imsexecutiveforum.com

IMS is partnering with C Squared, a business publishing and information company, to bring The Festival of Media LatAm on October 24-26th 2010 at the Ritz-Carlton Hotel, Key Biscayne, Miami. The Festival of Media LatAm will draw together the most senior media decision-makers from markets including Brazil, Argentina, Mexico and Chile and provide the bridge between the regional issues and global themes.

The Festival of Media brand was first launched in 2007 and the global event is now held in Valencia, Spain. Since launch, the Festival of Media has attracted over 2,500 delegates and 100 sponsors and commercial partners. This year, IMS and C Squared will bring the unique Festival brand to the region.

For more information on last year’s event, visit www.festivalofmedia.com/latam

The number of books read on average per year is steadily on the decline, while video content is on the rise. With the boom of YouTube.com, Hulu.com and other similar websites, production of relevant online video content is becoming a must for companies seeking to make an impact with online audiences. IMS is exclusively representing Discovery Networks for online videos for Latin America offering publishers premium web content to increase traffic by attracting new visitors and engaging repeat visitors. This content also provides publishers with a new opportunity to sell pre-roll and post-roll advertising. IMS also offers these videos to advertising agencies interested in providing their clients with access to premium online videos to host on their own websites or use as advertising creative.

IMS is the worldwide exclusive representative of Universo Online (UOL), the largest content portal in Brazil. UOL offers the world's broadest content in the Portuguese language and attracts 7 of every 10 Brazilian Internet users. According to Ibope, a survey institute, the portal is the country leader, reaching a home audience of more than 27.8 million unique viewers and over 4.3 billion pageviews per month. IMS is also the exclusive representative of Discovery Networks, the world's number one nonfiction media company with worldwide networks including Discovery Kids, Animal Planet, Home&Health, and others.