How did a leading beverages brand maximize an already existing offline strategy through Twitter?

Fanta combined Twitter Ads to introduce its dancing program “Baila Fanta” and carry it across the country with rich and relevant content.
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The New Consumer Journey

Discover the new multi-event and multi-channel journey, through which the customer interactions develop.
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Samsung Chile | Twitter | Success Story

Samsung moves Chilean fans and grows its community. The Brand took advantage of the attention drawn by the national soccer team and created a promotion to award their followers.
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Fravega Argentina | Twitter | Success Story

Fravega discovers the most effective way to gain followers on Twitter. By generating meaningful conversations, the Brand caught the attention of new audiences.
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Garbarino Argentina | Twitter | Success Story

Garbarino faced the challenge of generating consistent conversation with Twitter users in Argentina during one of the most important sporting events in the world. The key was to capture users’ attention amid the large volume of buzz. During the month where soccer was the lead actor, the brand launched an innovative campaign by using effective hashtags, influencers and Twitter’s advertising tools.
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Pepsi Mexico | Twitter | Success Story

The brand reaches interaction and engagement with its audience on Twitter with a strategy that involved influencers and targeting by interests, using it's new campaign “Como Aficionado Nunca te Retiras” to connect with audiences in a human way to generate reach and engagement on Twitter.
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Garnier Mexico | Twitter | Success Story

The brand wanted to reach a new audience on Twitter with the launch of the brand’s official account @garniermx and develop a multi-channel campaign around the benefits of its Bi-o Protection5 product. With the campaign #YoSudoCuando, the Brand generated conversations around embarrassing situations when people sweat.
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Bimbo Mexico | Twitter | Success Story

With the creation of the online series “Los Visitantes”, the brand caught the interest of soccer fans during the most important football season. Bimbo identified this unique opportunity to boost its account @SoyBimboNito with two purposes: differentiate itself among the Mexican soccer team sponsors and entertain the Twitter audience.
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Geomarketing with Foursquare

Foursquare evolved, now there is Foursquare and Swarm. Foursquare learns what users like and leads them to places they’ll love. Swarm helps users keep up and meet with friends. See what Foursquare can achieve for your brand.
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LinkedIn: The Professional Content Revolution

We are witnesses of a professional content revolution. Professional content consumption is on the rise. LinkedIn allows brands to connect with content revolutionaries.
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Spotify: Creating Brand Engagement Through Music

Brands can engage with consumers through a new way to display their unique voice and personality. Spotify offers a great opportunity to add true value to consumers.
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Waze: How to put your brand in the map

Ads on Waze can increase location and brand awareness by aligning your message with Wazers’ daily activities through unique ad formats.
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The Latin American Digital Landscape

Latin America’s Internet population is the fastest growing in the world. The new digital landscape requires that brands develop new, creative forms of digital advertising in the region to achieve quality audience engagement.
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LG | Twitter | Success Story

With its campaign #QuieroMiLGIPS, LG Argentina could extend its followers base and the knowledge of its audience about its products. Under the creation of an interesting contest, the brand motivated its followers to interact and attract new users to its account @LG_Argentina
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Corona Mexico | Twitter | Success Story

Cerveza Corona promotes the interaction with its followers in a sporting event of global interest. The brand understood the need of getting involved in the conversation ahead of the World Cup 2014.
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Coca-Cola Zero | Twitter | Success Story

Coca-Cola generates impact with a unique marketing initiative in one of the extremest places on Earth. Coca-Cola Zero seek to impact its audience with a different initiative: making possible the impossible.
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Claro Chile | Twitter | Success Story

Claro Chile increase its visibility on Twitter throughout a special and attractive contest for the Chilean audience. With the hashtag #NuevoiPhoneClaro4G the brand connected with its fans and led the conversation concerning the launch of that new product.
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Nestlé Colombia | Twitter | Success Story

How can a CPG brand use Twitter to promote corporate social responsibility? Nestlé connected with thousands of people in different parts of the world throughout Twitter by exposing what was happening in a live corporate social responsibility event.
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FIFA World Cup | 2014 | Brazil

This year's World Cup will be a pivotal and record-breaking milestone in the real-time content space.
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Samsung | Twitter | Success Story

Samsung capitalize the interest of its community on Twitter and get amazing results. The launch of the Smartphone GALAXY S4 originated thousands of conversations.
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Palacio de Hierro | Twitter | Success Story

El Palacio de Hierro moves its lifestyle "Totalmente Palacio" to Twitter. With the campaign “Este es mi estilo”, the brand managed to involve its followers in the spreading of its corporate message.
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El consumidor digital latinoamericano: Matices y oportunidades para las marcas

Latinoamérica atrae la atención del mundo, al tener la población de internautas de más rápido crecimiento en el mundo. Cuando las más exitosas marcas buscan expandirse, el consumidor digital latinoamericano emerge como un factor relevante para la decisión - Twitter, Netflix y Waze son ejemplos de empresas que han escalado en la región. Y con eventos como la Copa del Mundo en 2014 y los Juegos Olímpicos en 2016, que tuvieron un tendran lugar en Brasil, hay grandes expectativas ante el porvenir de Latinoamérica y sus economías.
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