Gaston Taratuta founded IMS in 2005 and now oversees all IMS sales teams and manages the company’s strategic direction. He has more than thirteen years of experience in online advertising and began his career as sales manager of Brazil’s Universo Online (UOL), advancing to President of its subsidiary UOL-E Corp. Gaston is fluent in Spanish, English and Portuguese. He holds a Master’s degree in international marketing from Florida International University and has participated in graduate programs at Stanford University. Gaston is based in our Miami office.
As COO, Ignacio is responsible for overseeing the company’s day-to-day business operations and developing new revenue opportunities. Ignacio joined IMS after an eleven-year career at MercadoLibre, the only LatAm company publicly traded on the NASDAQ, where he served in several executive positions dedicated to sales, marketing and business development. He previously worked at McKinsey and Co. Ignacio holds an MBA from the Stanford Graduate School of Business and a dual degree, summa cum laude, in business administration and accounting from the Universidad Católica Argentina. Ignacio is based in our Buenos Aires office.
In her dual role at IMS, Maren is responsible for identifying strategic business and corporate opportunities for the company, including new products and services; managing IMS’s corporate relationship with Twitter; and leading marketing and communication initiatives. Prior to IMS, she spent nearly ten years in New York. There, she held management roles in strategy and partnership development at American Express and, previously, served as Managing Director for Hill & Knowlton (WPP). In LatAm, she has worked extensively with SMEs in media and technology. Maren graduated magna cum laude from Harvard and holds an MBA from the Kellogg School of Management at Northwestern University. Maren is based in our Buenos Aires office.
Mariano joined IMS in 2011 and manages the company’s regional expansion and client services offerings. He brings nearly twenty years of management experience in leading media agencies such as Universal McCann, Agulla & Baccetti (Lowe) and, most recently, MediaCom where he served as CEO for Latin America. Mariano’s expertise in developing key client partnerships and growing their LatAm presence includes work with global brands Citibank, Danone, MasterCard, Renault, Levi’s, General Motors, and more. Mariano has a degree in business administration from Universidad Católica Argentina and has guest lectured several marketing and advertising courses in Latin America, USA and Europe. Mariano is based in our Miami office.
David leads the IMS Social team, Twitter’s sales force in Latin America. He brings an understanding of digital platforms and their strategic impact on brands, informed by his previous roles as Managing Director of Group M Interaction Latam, CEO for mOne in Spain, and work at MPG and Mindshare Digital. David holds a degree in marketing and advertising from Madrid’s CENP, and a post-graduate degree from IESE Business School. David is based in our Miami office.
Leandro Briatore is responsible for the strategic financial management of IMS and its subsidiaries. He has more than seventeen years of experience in the finance and administration, including eight years as Director of finance for Fox Pan American Sports, the leading Spanish-language sports programming service in Latin America. Leandro holds a degree in Business and Administration from the Universidad del Salvador and an MBA from Nova Southeastern University. Leandro is based in our Miami office.
Manuela Mantilla McDanal leads IMS’s direct client services team, identifying areas for growth and developing integrated marketing solutions. She has more than twelve years of multi-platform experience in on- and offline media, having previously worked with clients such as Visa, Samsung, Dell, Avon, HBO, and Nintendo at Starcom Mediavest Group. Manuela is based in our Miami office.