Media buying agency IMS hires new head Of U.S. sales team

April 29, 2014 by admin

Cesar Ruiz Joins Firm as Vice President, U.S. Sales


NEW YORK – March, 2014 – Media buying and marketing company IMS Internet Media Services (IMS) has appointed Cesar Ruiz to lead its sales team in the U.S.  In the newly created role of Vice President, U.S. Sales, Ruiz will primarily focus on the advertising sales efforts for the IMS client beIN SPORTS.  Based in IMS’ New York office, Ruiz – formerly the Senior Sales Director at ESPN – will also build and helm IMS’ growing sales and client service teams across the U.S.

IMS recently partnered with international sports network beIN SPORTS to manage and sell national TV advertising and sponsorship packages on beIN SPORTS, beIN SPORTS en Español and beIN SPORTS Play.  Ruiz will soon bring on additional sales executives in major markets across the U.S. who will be dedicated to the beIN SPORTS account.


“As one of the fastest-growing independent sports networks in the U.S., beIN SPORTS has become a viable marketing platform for brands,” said Daniel Alonso, Vice President of Business Development at IMS to whom Ruiz will report.  “We’re excited that Cesar will lead our beIN SPORTS team as someone who is not only familiar with the U.S. market, but who has first-hand experience in creating opportunities across multiple platforms to drive business for advertisers.  Cesar knows sales inside and out and will be a great leader for this team.”


Ruiz is a seasoned media executive with a successful track record working creatively across multiple assets and platforms having worked at Mexican conglomerate Televisa and Tribune Media Company, among other organizations.  Most recently, he led ESPN Deportes’s national sales efforts out of its New York office.


IMS Internet Media Services is a leading media and marketing company that partners with fast-moving businesses seeking to grow their presence and reach consumers in key markets through both traditional and digital channels.  IMS offers multi-channel media planning and buying services, including a proprietary ad network, mobile and social divisions, and leading platform integrations. IMS business services bring market insight and expertise to help resolve operational challenges unique to the each country.


IMS partners with leading brands such as Twitter, Netflix, Waze, Spotify and beIN SPORTS as well as more than 160 agencies across Latin America.  IMS has offices in the U.S., Brazil, Mexico, Argentina, Colombia, Chile, and Uruguay.  For more information, visit  or @IMSCorp. For sales contact information and opportunities on beIN SPORTS, visit