Miami, FL (August 19th, 2015) – IMS Internet Media Services (IMS) and Electronic Arts (EA) today announced a collaboration to help brands play-to-win in Latin America. IMS, the leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into Latin America, will represent dynamic advertising inventory within EA games directed to end users in Latin America, with an early focus in Mexico and Brazil.
EA is one of the leading entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. With games such as EA SPORTS™ FIFA, Real Racing™ 3 and Plants vs. Zombies™, EA engages with millions of monthly active users in Latin America alone. Across Latin America, game apps are the most popular downloaded mobile content, leading music and videos.
“With mobile gaming experiencing CAGR of 45% for 2014-2018, in what is quickly becoming one of the most mobile centric markets in the world, Latin America is a burgeoning gaming market,” said Gastón Taratuta, CEO and Founder of IMS. “We look forward to connecting brands with players, and providing value to the whole ecosystem through innovative advertising techniques that re-engage gamers as they are served.”
Latin America represents $4 billion of a global games market worth over $91 billion in 2015, and touches about 1.9 billion people globally (NewZoo Global Games Market Report 2015). Furthermore, gamers are less engaged with second screens, so their attention is undivided.
“Video ads in EA games have a 2.5 times higher ad recall than television, making it a powerful place for brands to connect with their consumers,” said Dave Madden, Senior Vice President, Global Media Solutions of EA. “We look forward to working with IMS to help brands bring value to this highly engaged audience in Latin America.”
In a ten year career in digital marketing, IMS has partnered with platforms and brands from all over the globe to bring innovative advertisement tools to local brands.
EA SPORTS, Real Racing and Plants vs. Zombies are trademarks of Electronic Arts Inc. FIFA is the property of its respective owner and used with permission.
IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television, is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Apple, Crackle, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo and Waze have partnered exclusively with IMS to strengthen their presence in Latin America. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panamá, Peru, Ecuador, Guatemala, Costa Rica and Uruguay.