IMS is a media and marketing company that partners with fast-moving businesses seeking to expand into Latin America or grow within the region. We offer both media and business services that leverage our years of in-market expertise to provide flexible, insightful and results-oriented solutions.
IMS Media Services are multi-platform and multi-channel. We are as comfortable with always-on digital as we are offline and out-of-home. We plan premium brand experiences and drive performance marketing. Our dedicated social and mobile teams were created in response to LatAm’s high engagements in these areas. We manage both media buying and representation, but keep them strictly independent of each other - one division as adept at investing and deploying media-agnostic dollars as the other is at commercializing and monetizing specific advertising products. And as media evolves, we are at its forefront – partnering with leading third party platforms to integrate programmatic buying, data-enhanced audience segmentation, and much more.
For an in-depth description of our media units and offeringsclick here.
IMS Business Services further enable our partners’ success by bringing LatAm acumen and insight to our relationship. With the region as a whole experiencing double-digit growth, Latin America is an attractive opportunity for both local and global companies. Yet cultural, operational and regulatory nuances unique to the region – and even different among countries within LatAm – can be obstacles to market traction and scale. IMS provides tools and insights to break down such barriers. We offer market research for more informed decision-making. We consult on and design solutions for operational needs and challenges. We ease growing pains for our partners, be they agencies or brands, global or local. All led by a senior management team experienced not only in media operations but in strategy and business development.
Meet our IMS management team here.
Hoy presentamos la suite publicitaria de Snapchat en Argentina. ¡El evento fue todo un éxito! https://t.co/dZZ0U9yI0X
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