Crackle taps IMS as Exclusive Ad Sales Representative in Latin America

January 27, 2015 by Natalia Cacheiro

Sony Pictures Television Networks Latin America today announced that Internet Media Services (IMS) will be the exclusive ad sales representative for Crackle across Latin America and Brazil. IMS will handle all advertising sales for the multiplatform entertainment network and will be responsible for expanding ad placement options on Crackle across the region.


“The digital entertainment market in Latin America is growing exponentially every year and Crackle is clearly a front-runner in this space. Crackle is a fantastic option for advertisers looking for a premium video offering, which is why we are adding them to our portfolio of blue chip brands, said Daniel Alonso, vice president, Business Development for IMS.


“By offering a curated collection of movies and TV series across every major mobile and over-the-top platform, Crackle has built a large and loyal audience across Latin America that are particularly attractive to advertisers. IMS’s experience in the marketplace and time-tested relationships with advertisers will bolster our ability to offer clients even more ways to connect with our highly-engaged users,” said Irving Plonskier, senior vice president and general manager, Ad Sales, Latin America for Sony Pictures Television Networks.


A unit of Sony Pictures Television, Crackle, Inc. is Latin America’s leading ad-supported video-on-demand destination for long-form Hollywood entertainment, including movies, TV shows and original series. Content is available in Spanish, Portuguese and English and spans multiple genres including action, comedy, crime, horror and sci-fi. Crackle is freely accessible on every screen, with no subscription or authentication required. Available in 18 Latin American countries, including Mexico and Brazil, Crackle reaches an impressive audience at home or on-the-go through a diverse online, mobile and over-the-top distribution network.


IMS is a leading digital marketing and communications company, which partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through an exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services.


Sony Pictures Television, a Sony Pictures Entertainment company, is one of the television industry’s leading content providers. It produces and distributes programming in every genre, around the world and for a multitude of platforms. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 19 wholly-owned or joint venture production companies in 13 countries and also maintains offices in 31 countries. SPT’s worldwide television networks portfolio includes 148 channel feeds available in 178 countries, reaching more than 1.2 billion cumulative households worldwide. SPT also creates original content for and manages SPE’s premium video website, Crackle. Additionally, SPT owns US production company Embassy Row and is a part owner of cable channel Game Show Network (GSN) and national U.S media sales company ITN Networks, Inc. SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT’s syndicated series as well as the Rural Media Group and