beIN SPORT LAUNCHES AD SALES MEDIA BUYING WITH INTERNATIONAL REP FIRM, IMS
MIAMI, FL – Dec. 11, 2013 – beIN SPORT, the international sports network, is offering national TV advertising and sponsorship avails with it’s newly signed national rep firm, IMS to offer media buying and planning opportunities on its action-packed beIN SPORT and beIN SPORT en Español TV networks as well as beIN SPORT Play, the TV everywhere solution for its authenticated U.S. subscribers. IMS is introducing a beIN SPORT dedicated sales force in the major advertising markets in the U.S.
Since its debut in August 2012, beIN SPORT’s English and Spanish-language networks have become the country’s fastest growing independent sports network, available to over 80 million U.S. homes through the nation’s top MPVDs.
“Both beIN SPORT and beIN SPORT en Español have become a primary TV destination for the most passionate of fans with its thousands of hours of live and exclusive coverage of international superstars and competitions from around the globe,” said Yousef Al-Obaidly, managing director of beIN SPORT. “Our partnership with IMS will allow sponsors and advertisers to directly align with some of the most sought after premium TV sports properties and competitions in the world.”
As one of the largest media buying companies in Latin America, IMS brings significant media expertise and pricing knowledge to its clients and partners. Its media agnostic planning is supported by powerful research tools. IMS maintains a highly recognized focus on campaign management, optimization, and client services to ensure premium delivery and results.
“Our experience in growing top global digital brands and working with media agencies in territories around the globe coupled with beIN SPORT’s content and passionate audience makes this marketing opportunity a one-two punch for advertisers,” said Gastón Taratuta, CEO, Founder & Partner of IMS. “We’re looking forward to this unique partnership with the network, and to customizing a well-rounded approach for brands that want to take advantage of this new opportunity to reach potential buyers.”
For sales contact information and opportunities visit www.imscorporate.com/beINSPORT.
About beIN SPORT
beIN SPORT, the international sports network, and beIN SPORT en Español are the multi-platform sports destinations that brings to the passionate fan all the live games that can’t be seen on any other channel, as well as news and analysis of the top leagues around the planet. From American, European and Latin American live games to general sports news and in-depth analysis, beIN SPORT guarantees front-row access to top leagues and major sports properties on TV, online or to mobile devices or smart phones via beIN SPORT Play. With beIN SPORT Play, authenticated U.S. pay-TV subscribers can enjoy all the exciting action from beIN SPORT and beIN SPORT en Español, along with additional live matches in English via this unique service. For more information, please visit www.beinsport.tv.
IMS Internet Media Services is a leading media and marketing company that partners with fast-moving businesses seeking to grow their presence and reach consumers in key markets through both traditional and digital channels. IMS offers multi-channel media planning and buying services, including a proprietary ad network, mobile and social divisions, and leading third party platform integrations. IMS business services bring market insight and expertise to help resolve operational challenges unique to the each country. IMS partners with leading brands such as Twitter, Netflix, Waze, Spotify and beIN SPORT as well as more than 160 agencies across Latin America. IMS has offices in the U.S., Brazil, Mexico, Argentina, Colombia, Chile, and Uruguay. www.imscorporate.com or @IMSCorp
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